Marketing & Website Questionnaire | Idea-Driven Marketing

Basic Information
Company Name*
Company Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Name*
First Last
Email Address*
Phone Number*

Do you currently have a website?
- Yes
- No
What is the domain name?
Please describe your organization in a few sentences.
What are we going to do for you?*
- Build a new Website?
- Help you with Digital Marketing?

Market Snapshot
Who are your primary customers?
Business / Consumer, Age, Gender, Location, Profession, etc.
If someone was searching for a company like yours online, what words, terms, or phrases do you think they would use to find you?
What percentage of your marketing budget would you say is currently devoted to digital initiatives?
Your Feelings on Your Current Site
Why do you feel a new / updated website is right for your company at this time?
Do you have a slogan or tagline?
What do you LIKE most about your current website?
Is there anything you DISLIKE about your current website?

Are You Social?
What social media platforms does your business use regularly?
Check all that apply
- Facebook
- Twitter
- YouTube
- Instagram
- Snapchat
- Google+
- Other
Competitive Analysis
Please list any websites that you like (in or out of your industry) and comment on what you like about them.
If applicable, what are some of your competitor's websites?
Do you have goals (long term and / or short term) for your website?

Your Digital Marketing Past
In the past 18 months, has your company spent time or money developing any of the following?
Check all that apply
- Search Engine Marketing (SEM)
- Google AdWords (PPC) Campaigns
- Website Development
- Social Media Marketing (Sponsored Ads / Posts)
- Logo / Graphic Design
- Content Marketing
- Email Marketing
- Brand Development
Identifying Your Audience
Who is your typical customer?
Business / Consumer, Age, Gender, Location, etc.
What are the key reasons why your customers will be visiting the site?
Please list some features or unique functionality that you might want to include on your new website.
eCommerce, Employee / Customer Login Portals, etc.

Your Digital Marketing Future
What areas do you feel your digital marketing is lacking or could be improved?
Check all that apply
- Search Engine Marketing (SEM)
- Website Development
- Social Media Marketing (Sponsored Ads / Posts)
- Logo / Graphic Design
- Content Marketing
- Email Marketing
- Brand Development
Colors & Visual Preferences
What colors would you like in the design of your new website?
Please rate the following from 1-5 as it relates to the terms.
If you have no preference, or it is a combination of both, please rate as 3.
Basic / Detailed
Masculine / Feminine
Adult / Childlike
Simple / Complex
Monotone / Colorful
Subtle / Bright
Quiet / Loud
Serious / Playful
Classic / Modern
Realistic / Cartoonish
Please list any additional comments here
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Basic Information