Back in the year 1978, Gary Thuerk sent out the very first form of email marketing. In the past 25+ years, the marketing tactic has been completely transformed. Last year the DMA reported, 72% of marketers feel email is great for developing loyal and active customers, and we agree! A great email marketing strategy can obtain new customers as well as retaining your existing ones. Even with the rise of the digital age, email marketing is still the cornerstone of developing a digital marketing strategy, and is the most profitable. For every $1 spent on email marketing, the average return on investment is around $44! So the question is: why haven’t you been using email marketing to obtain and retain customers?
Check out these 5 tips and tricks we use to obtain and retain:
One of the major buzzwords across the marketing industry has been automation. Now-a-days people are looking at the Amazon model for how they use automation. Depending on your business, it may be time to start this practice. One automation tool that WDD uses is something we call “Birthday Club”. This is a tool for our amusement and fun center clients. We automate emails to be sent out to subscribers a week or two before their birthday. The email may include a coupon or a deal to celebrate their birthday, bringing customers to that business.
It’s easy to send out an email. It’s harder to send out an email that performs well. We work hard to make sure that your emails are being seen and opened. Through things such as A/B testing, we’re more informed on which subject line, copy, and images work better for your audience. Through testing you can send the email that will be most effective and raise your ROI.
Optimized for Mobile
Did you know that 64% of decision makers read emails via mobile device? Furthermore, in Q1 of 2014, more email was opened on iPhones (38%) than all desktops combined (34%)! That being said, it’s obvious that your emails need to be optimized for mobile. Just like our websites, our emails are responsive and set to adapt to whatever device the subscriber opens the email on. Emails that aren’t responsive are more likely to have higher bounce rates.
Adding personality to emails is something we take pride in. No one wants to hear something from the monotone speaker; eventually all you hear is blah, blah, blah. That’s not what we want when speaking to client’s subscribers. We like to include first names, talk with enthusiasm, and segment our emails to better reach the right customers and increase engagement. Speaking to users and using their names leads to a higher chance of keeping them on board and clicking through your email.
Social Sharing Buttons
We love to share on social media these days! A sure fire way to ensure more traffic is by including social sharing buttons in your email. Whether it’s Facebook, LinkedIn, or Twitter, these buttons will allow you to reach users that aren’t in your subscriber lists. With effective emails, the desire to share information is a lot higher. Users will be able to share deals, your blogs posts, and more.
We’d love to help you with your email marketing strategy! It’s time to utilize the number one tool for engagement, ROI, and customer retention, and we would love to help! All it takes is the right idea and the right strategy for you to obtain and retain customers.