In the olden days it used to be that the brand with biggest budget made the biggest noise. It was hard for local and small businesses to compete with the bigger brands. Traditional advertising dealt with billboards and T.V. ads that ran at prices small businesses just couldn’t pay.
Well, congratulations and welcome to 2017! The current landscape has drastically changed and improved to level the playing field for local and small businesses. While you may not be able to get that SuperBowl commercial (Those are still millions of dollars), you are now able to use a considerably small budget and potentially see a great ROI.
Did you know that 71% of people say that they look up and confirm the location of a business before visiting it for the first time? Did you know that almost half of Google searches are local?
One way to cut through the noise of big brands is to appear firmly in local search results. People in your area are searching for you; you just have to make sure that you are being found. When we take a look at Search Engine Optimization such as title tags, meta descriptions, header tags and page content, there’s a couple of things you’ll want to do. If you want to appear on local searches, include location! Make sure that you are including your location in your title tag. You also want to include the services that you are offer. With the location and service included, it’s easy for your business to be found when those local searches are coming in.
For example, check out this header tag for one of clients; Cowabunga Bay in Las Vegas.
Social Media Targeting
Social media, whether it’s Facebook, Twitter or Instagram, has become a life line of connection for most people. We are constantly checking our feeds, using our thumbs to scroll through the endless amount of posts generated each day. There are over 1 billion people that log onto Facebook each day! How many of those users are local, within a 25 mile radius? We can guarantee a good amount of potential customers and future customers are on Facebook near you.
Have you used Facebook to advertise before? If you have, then you are somewhat familiar with the sort of targeting that you can achieve on the social media platform. With advertising agents such as Facebook, Twitter and Instagram, it’s easier than ever to appear on newsfeeds close to you. With a fairly low budget you can reach thousands of people within your area code.
We understand that these are board guidelines for a more in-depth topic but if you have any other questions or would like to hear from one of our experts let us know! You can shoot us a quick email or give the office a call.