Wildwater Kingdom

"You could be doing this... or THIS!" The slogan for a huge rebranding effort helped theme the site by showing a variety of polar opposite visuals — people doing yard work and chores, for instance, contrasted with swimming in wave pools or speeding down waterslides. It was also the first site to preview a clean and simplified design that would carry through to numerous other Cedar Fair properties. Of paramount importance was dominant and beautiful imagery to appear on every page and immediately grab visitors' attention.

• The home page featured four promotional areas with individually crafted image cutouts; of note was an always-present Tickets & Passes button that promoted the e-commerce aspect of the site