Since the mid-2000s indoor waterparks exploded in popularity in Sandusky, with the Cedar Point resort Castaway Bay facing increased area competition. The new site was created to re-energize people's interest and help attract families to enjoy everything the destination had to offer. The design built upon the previous site's warm, tropical theme and focused attention on lush, vivid photography — particularly of kids and their parents.
- A fun and engaging flash-based dynamic main menu added an element of interactivity to each page
- Users could easily share any page on a variety of social networks or email a link to a friend