Design isn't about making something “pretty”.
The design of your website speaks a great deal about the image of your company or organization. At WDD Online, we have the tools, skills, and expertise necessary to ensure that the right image is communicated in a way that visitors will remember.
The latest eye-catching, jaw-dropping animations and effects do not constitute great design. Design is about communicating. Communicating an idea, a story, a campaign. Designing a website begins with determining what the message is, and to whom it's being told. Once those basic questions are resolved, we can utilize our expertise of graphics and layout tools to present your message in a clear, dynamic and visually appealing manner.
Some vital things we'll ask before a single pixel is rendered:
- Who is your target audience? Think personality types, ages, education level, and other factors that would differentiate one group viewing your website from another
- Do you have any existing graphics, logos, or color schemes as part of your existing corporate identity?
- Do you want to include multimedia elements – such as flash, music, and/or video – within your site, and is the use justified, or is it merely eye candy?
- How often do you want the site's content and graphics updated?
- Are there other constraints we need to work within?
- Most importantly, we'll ask for your input and vision to ensure you get what you want!
In creating your ideal site, we're flexible with our software toolkit. Our primary applications include Adobe Photoshop for initial site layout and image editing; Macromedia Dreamweaver and HomeSite for HTML editing and ColdFusion coding; and Macromedia Flash for interactive movies and animations. If you require solutions for displaying video, editing sound, or translating your files into PDF documents, we have the software to accommodate those needs as well.
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